Strategy & Analysis
Market Research
Competitive Analysis
Product Positioning
Business Insights
Audience Analysis
Product strategy and digital product development
Turning market insights, product thinking, and software execution into useful digital experiences.
Product marketing and strategy-oriented professional with experience in market research, analytics, and digital product development. I combine a management and marketing background with hands-on technical exposure to web and mobile technologies, helping turn customer insights into stronger positioning, messaging, and product decisions.
Skills
Skills across strategy, communication, and technical delivery
Grounded in product marketing and strategy, with hands-on experience across web, mobile, analytics, and infrastructure workflows.
Marketing & Communication
Public Relations
Content Development
Campaign Support
Campaign Messaging
Development
JavaScript
Swift
Kotlin
Java
React
Node.js
Express.js
MongoDB
Infrastructure & Platforms
Linux
Apache / Nginx
AWS EC2
SSL/TLS Configuration
Firebase
Supabase
WordPress(CMS)
Tools & Reporting
Tableau / PowerBI
Excel
Word
PowerPoint
Experience
Experience in analysis, communication, and insight-led execution
My background in business and marketing built a foundation that complements my technical work today.
Marketing Analyst
Analyzed performance across 200+ digital posts and 20+ campaigns over 18 months, identifying engagement trends, high-performing content themes, and opportunities to refine messaging and outreach.
Wealth Management Intern
Reviewed financial and portfolio data across 25+ client accounts to support reporting preparation, client service coordination, and stronger operational consistency.
Communications Intern
Developed and organized 10+ communication materials supporting outreach campaigns, and helped shape clearer messaging for stakeholder communication and public engagement.
Projects
Projects shaped by both product thinking and technical execution
These projects show how I apply structure, usability, and implementation across digital products with different users, goals, and technical constraints.
AI-powered property inspection app
Tech Used
React Native
Supabase
OpenAI Vision
Expo Location
Google Geocoding
- Designed a mobile inspection workflow that automates property condition reporting using images and structured documentation.
- Created exportable reports with time-stamped visuals to improve transparency between landlords, tenants, and property managers.
- Implemented location autofill and automated reporting features to improve operational efficiency.
Assistive platform for dementia care
Tech Used
React
Node.js
Recharts
Supabase
Vercel
- Developed a dual-portal platform supporting caregivers and dementia patients with reminders, journaling, and monitoring tools.
- Structured dashboards to visualize user activity, reminders, and cognitive engagement features.
- Focused on usability and accessibility to improve product experience for users with cognitive challenges.
Sports equipment rental platform
Tech Used
HTML
CSS
JavaScript
Firebase
Google Geolocation
- Built a peer-to-peer marketplace concept enabling local communities to rent and lend sports equipment.
- Developed real-time chat and authentication features to support trust and communication between users.
- Designed intuitive listing and browsing flows to improve user discovery and engagement.
Education
Academic foundation
Langara College
Postgraduate Diploma, Web & Mobile App Development
FORE School of Management
Master's Degree, Management
Guru Gobind Singh Indraprastha University
Bachelor's Degree, Business Administration
Contact
Let’s connect
I’m open to conversations around marketing, business analysis, strategy, digital growth, and product work where technical understanding is a strong asset.
Mayank Abrol
Marketing, Strategy & Business Analysis