Marketing & Product Development
Market Research
Competitive Analysis
Product Positioning
Audience Analysis
Campaign Support
Content Development
Product Marketing / Analytics / Technical Fluency
Turning market insights, product thinking, and software execution into practical business solutions.
Product marketing and strategy-oriented professional with experience in market research, analytics, and digital product development. I combine a management and marketing background with hands-on technical exposure to web and mobile technologies, helping turn customer insights into stronger positioning, messaging, and product decisions.
Market research
Campaign insights
Product positioning
Web & mobile
Skills
Skills across marketing, analytics, communication, and technical delivery
Grounded in product marketing and strategy, with hands-on experience across web, mobile, analytics, and infrastructure workflows.
Analytics & Data Visualization
Business Insights
Tableau
PowerBI
Communication & Office Tools
Public Relations
Bilingualism - English/French
PowerPoint
Excel
Word
Microsoft Office
Canva
Technical
JavaScript
React
Node.js
Express.js
Java
Kotlin
Swift
MongoDB
AWS EC2
Linux
Apache/Nginx
SSL/TLS Configuration
DevOps
WordPress(CMS)
Experience
Experience in analysis, communication, and insight-led execution
My background in business and marketing built a foundation that complements my technical work today.
Marketing Analyst
- Analyzed performance across 200+ digital posts and 10+ campaigns over 18 months to identify engagement trends and high-performing content themes.
- Monitored KPIs including reach, impressions, engagement, and CTR across 100+ marketing assets.
- Translated campaign data into actionable recommendations that supported more targeted messaging, outreach, and content direction.
Wealth Management Intern
- Analyzed 10+ client profiles, financial goals, and investment requirements to support suitable mutual fund recommendations.
- Organized internal client data into clear, structured records to improve reporting accuracy and operational efficiency.
- Supported deadline-driven reporting and service preparation within a professional financial services environment.
Communications Intern
- Developed and organized 10+ communication materials supporting outreach and awareness campaigns.
- Assisted in structuring campaign messaging for clearer stakeholder communication and public engagement.
- Maintained organized content support for social impact initiatives and outreach-related communication needs.
Projects
Projects shaped by both product thinking and technical execution
These projects show how I apply structure, usability, and implementation across digital products with different users, goals, and technical constraints.
AI-powered property inspection app
Tech Used
React Native
Supabase
OpenAI Vision
Expo Location
Google Geocoding
- Designed a mobile inspection workflow that automates property condition reporting using images and structured documentation.
- Created exportable reports with time-stamped visuals to improve transparency between landlords, tenants, and property managers.
- Implemented location autofill and automated reporting features to improve operational efficiency.
Assistive platform for dementia care
Tech Used
React
Node.js
Express.js
Recharts
Supabase
Vercel
- Developed a dual-portal platform supporting caregivers and dementia patients with reminders, journaling, and monitoring tools.
- Structured dashboards to visualize user activity, reminders, and cognitive engagement features.
- Focused on usability and accessibility to improve product experience for users with cognitive challenges.
Sports equipment rental platform
Tech Used
HTML
CSS
JavaScript
Firebase
Google Geolocation
- Built a peer-to-peer marketplace concept enabling local communities to rent and lend sports equipment.
- Developed real-time chat and authentication features to support trust and communication between users.
- Designed intuitive listing and browsing flows to improve user discovery and engagement.
Education
Academic foundation
Langara College
Postgraduate Diploma, Web & Mobile App Development
FORE School of Management
Master's Degree, Business Administration
Guru Gobind Singh Indraprastha University
Bachelor's Degree, Business Administration
Contact
Let’s connect
I’m open to conversations around marketing, business analysis, strategy, digital growth, and product work where technical understanding is a strong asset.
Mayank Abrol
Marketing, Strategy & Business Analysis